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HomeMy WebLinkAboutAgenda Item - 2025-03-17SAB: Stakeholder Mapping & Analysis City Manager’s Office March 17, 2025 8 Steps to Policy Development Define the Problem Clarify the Issue Clearly articulate the problem or issue that the policy aims to address. Identify Stakeholders Determine who is affected by the problem and who will be affected by the policy. Set Scope Determine the geographic, temporal, and subject matter boundaries of the analysis. Communications vs Engagement Communications one-way process designed to inform Engagement Two -way exchange for sharing information, ideas, and input Communications underlies every level of engagement and is critical to successful community engagement processes IAP2 Spectrum of Public Participation Stakeholders •Landscaping industry •Oregon Landscape Contractors Association •Small landscaping companies •Property managers •Large property owners •Lake Oswego School District •Mary’s Woods •Kruse Village –Shorenstein Properties •Chamber of Commerce •Residents •Neighborhood Associations •HOAs •Large maintained landscaping–Mt Park •Homeowners •Renters •Nonprofit organizations and advocates •Lake Oswego Sustainability Network •Oswego Lake Watershed Council Individuals or groups that have a vested interest in the outcome of a project, organization, or communication campaign Activity: Stakeholder Mapping Exercise Stakeholder Mapping & Analysis Activity Steps: •Create list of stakeholders •Determine each stakeholder’s level of involvement •High, Medium, Low •Determine each stakeholder’s interests and goals •How could they benefit? What unintended consequences could happen? •What are their main concerns or issues? •What questions will they have? *Determine engagement plan based on stakeholder group Levels of Participation and Influence Inform Example Tools of Inform Consult Involve Collaborate Educate stakeholders about the rationale for the Informational only baseline Seeking input during project Work together leading into and Partner on project/policy ect/poll policy or plan; how it fits with the City's goals and Communications & Y— g P g P 1 g g P 1 cY policies;issues being considered;areas of choice; or Engagement En a ement based on development on key decision points development in total where input is needed.This should be the baseline of Audience your engagement. General Public • Fact sheets/FAQ • Survey • survey • survey •Promise to the public: We will keep you informed. Key messages • Community meeting • Community meeting • Workshops at various stages • Project website • Polling/survey at events • Polling/survey at events • Community meeting Consult • HelloLO • Pop-up events • Pop-up events • Crowd-source possible solutio • LODown • Tabling at City events • Tabling at City events Gather information and feedback from stakeholders; • Social Media • Comment forms • Comment forms ask for advice to better inform the City's decision. • videos Promise to the public We will keep you informed, • Parks&Recreation Activity listen to and acknowledge concerns and provide Guide Utility billing insert feedback on how public input influenced the decision. • Press release Involve • Information kiosks Work directly with the public throughout the process Impacted Population • Targeted e-newsletters(Library, • Pair tools above with direct • Pair tools above with direct • Pair tools above with direct to understand concerns while developing and ACC,Chamber,LOSD,Lake Corp) outreach to target audience outreach to target audience outreach to target audience implementing the policy or plan. • Specialized FAQ direct mailer • Presentations to target audience • Workshops to target audience • Focus Groups • Postcards&letters • "Meet the people where they • Roundtable/discussion with • Stakeholder interviews Promise to the public: We will work with you to • NextDoor neighborhood are at" special interest group or target • Task Force/Advisory Committe ensure that your concerns and aspirations are directly targeted • Roundtable/discussion with audience • Charrette exercise reflected in the alternatives developed and provide • Door hangers special interest group or target • Task Force/Advisory Committee • Provide feedback loops at • Direct calls audience with defined scope of work various stages of the project feedback on how public input influenced the decision. • Neighborhood meeting • Surveys • Interviews • Provide project updates along Collaborate • Neighborhood Association • Surveys the way(through established outreach • Focus groups communications channels) Work in partnership with the public in each aspect • Business walks or meetings • Door-to-door of the decision, including the development of the • Signs in ROW decision,alternatives, and the identification of the • Email to special interest groups preferred solution. (LOSN,R2R,Rotary,etc.) • Targeted information kiosks at Promise to the public: We will look to you for partner organization advice and innovation in formulating solutions and • Email • Council stud session,seek • Council stud session,seek • 1:1 Council briefings incorporate your advice and recommendations into Decision-makers v v e Project updates at Council direction direction 0 Stakeholder interviews the decisions to the maximum extent possible. meeting • Joint meetings with Boards& • Joint meetings with Boards& • Joint meetings with Task Force • Tours Commissions Commissions Advisory Committee IAP2 Spectrum of Public Participations:https:// Council/exec team • Joint meetings with Task Force/ cdn.ymaws.com/www.iap2.org/resource/ presentation Advisory Committee resmgr/pillars/Spectrum_8.5x11_Print.pdf Direct calls SAB: Stakeholder Mapping & Analysis City Manager’s Office March 17, 2025